Steve's Real Estate Scaling Insights

Stop blaming your Real Estate Leads. Do This Instead

Written by Steve Olson | May 1, 2025 9:20:19 PM

 

If you’re generating inbound leads and still saying things like:

  • “These leads aren’t serious”

  • “They ghosted me”

  • “They’re just top of funnel tire kickers”

…it’s not the leads.
It’s your follow up.

The hard truth? Every lead source can work if you follow up the right way.

In my latest YouTube video, I walk you through a simple four day sequence that turns unresponsive leads into actual conversations. Whether they came from Facebook, Google, an open house, or a DM, this cadence works.

What You’ll Learn

✅ What to send immediately after someone opts in, even if it’s at 3 a.m.
✅ Why your first email and SMS matter more than the platform the lead came from
✅ How to time your messages for higher reply rates (hint: 8 a.m. to 4 p.m.)
✅ Why repeating yourself is a winning move in lead follow up
✅ How to automate the entire thing so you can scale your lead conversion

This is not a complex system. No fancy CRM setup required. No tech gymnastics.

It's just a series of smart, consistent touches across email, text, and phone that make it nearly impossible for a lead to forget you.

Most agents quit after one message. This system sends twelve touches in four days. Not to close. Just to start a conversation.

Bottom Line

Your leads don’t suck. Your follow up does.
But we can fix that.