Summary
In this episode of the Real Estate Operator podcast, Steve Olson discusses the importance of effective marketing strategies in real estate, particularly in the context of changing market dynamics post-COVID. He emphasizes the need for real estate professionals to build brand awareness and adapt their marketing approaches to reach potential clients more effectively. Olson provides insights into market turnover rates, the significance of geographic farming, and the role of social media advertising in establishing a strong presence in the market.
Takeaways
Your number one job in marketing is to get known.
Compress your marketing efforts to achieve quicker results.
Understanding market turnover is crucial for real estate success.
COVID has significantly impacted home turnover rates.
Effective marketing can still thrive in a low turnover market.
Brand awareness is key to gaining client trust.
Utilize social media for effective real estate marketing.
Content marketing can establish you as a local expert.
Focus on building relationships in your community.
Adapt your strategies to the current market conditions.
Chapters
00:00 Introduction to Facebook Leads
01:41 Understanding Market Turnover Rates
05:23 The Impact of COVID on Real Estate
09:11 Strategies for Effective Marketing in Real Estate